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Automation Technologies 5/2016

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Automation Technologies 5/2016

Tapping the pulse of

Tapping the pulse of China’s automation landscape NEWS AND MARKETS Sushen Doshi With China’s manufacturing now shifting towards production involving high-tech automation, the trade fair in Shanghai assists the visitors in gauging the pulse of China’s evolving automation landscape. The global market for industrial automation has been growing consistently for over a decade. In 2012, the industrial automation sector generated revenues more than $ 150 billion, in just 3 years from 2012 to 2015, this sector is now sized at more than $ 200 billion. Majority of the analysts now predict another 5 years of growth roughly at 7 to 7.5 % per annum. Countries with advanced manufacturing ecosystems such as Unites States, Germany, Japan, South Korea and now China have been the leading developers, suppliers and also the biggest consumers in the Industrial Automation arena. China’s growth model during the past 25 years was based on the approach of classic industrialization: Low wages and mass production, but this model has now reached its limits. As the average worker wages keep on rising and the supply of cheap labor from China’s hinterlands keeps on shrinking, this along with the ever increasing quality requirements from end users, the country is being pushed towards automation now more than ever. This has also been recognized by the government in Beijing, which is now emphasizing on industrial automation to an extent that it is now core to China’s economic strategy “Made in China 2025”. This strategy places the industrial robotics, automation and advanced information technology sector amongst the country’s top priorities. In the recent years, China has positioned itself as one of the largest markets for automation products. But with respect to the scale of China’s manufacturing sector, the level of automation in China’s factories is still very low. One of the reasons for that its, only recently has the manufacturing sector started to automate and streamline its production processes by employing advanced industrial automation systems and equipment. This provides a vast amount of scope for enterprises involved in developing and supplying automation solutions. To participate in China’s automation rally, the international trade event Industrial Automation Show - Shanghai is definitely the starting point. Organized by Deutsche Messe AG and Hannover Milano Fairs Shanghai Ltd., the Industrial Automation Show (IAS) 2016 begins on 1st November at National Exhibition and Convention Center (Shanghai) and last until 5th November. This trade fair aims at catering it’s clients in China’s most industrially strong region by introducing the upcoming trends, technologies and products in the field of industrial automation as well as promoting China’s strategic manufacturing policy of “Made in China 2025” in front of the international business community arriving in Shanghai. Largest industrial trade event in Asia Pacific As the most influential automation event in China, Industrial Automation Show Shanghai knows the pulse of China’s industrial automation landscape. This international event is expected to attract more than 125,000 visitors and industry experts from all over the world. IAS - Shanghai provides comprehensive solutions for automation, focusing mainly on mechanical engineering, electrical engineering, industrial IT and digitalization of manufacturing. With more than 500 leading companies showcasing their products and intelligent technologies within a display area of 50,000 m 2 , the show attracts exhibitors not only from China but from all over the world, including USA, Germany, Japan, Taiwan, India, Holland and France. Visitors, mainly representing the machinery manufacturing, automobile, electronics, energy, food and beverage, pharmaceuticals, packaging and machine tools industry attend this international event in search of new innovations, products and solutions for their industry’s requirement. This trade show hosts a broad range of products and technologies related to production and process automation such as linear positioning systems, automated assembly & handling systems, control systems like PLC, Scada, industrial automatic data capturing and identification systems, embedded systems and industrial PCs, industrial image processing systems, sensors and actuators, communication network and field bus systems, measuring and test systems, laser technology and compressed air technologies. The product line up for electrical systems and technologies is also quite comprehensive, with domestic as well as international corporations displaying their products in this segment which include; transformers, accumulators and uninterruptible power supply units, electric switch gears and equipment for electric controls systems, electric as well as mechanical drive systems, electric motors, frequency drives, electric and electronic test and measuring equipment, cables and cabling accessories, electronic and opto-electronic components. In the field of automation software and IT, the visitors can see software systems directly used in manufacturing set ups, basic software systems and development tools for industrial applications, and the required IT hardware. In the recent years, China has been a huge market for robotics, even competing Japan, South Korea and Germany in terms of AUTOMATION TECHNOLOGIES 5/2016

number of robots installed annually. But China still lacks far behind in terms of number of robots per 100,000 workers or usually termed as ‘robot density’. As China and its manufacturing industry look to improve its position globally, the demand for industrial robotics will keep on rising. The industrial robots from Chinese as well as international companies have always been a highlight of the show in Shanghai. This year too, the robotics sector has been drawing a lot of attention with even more exhibitors bringing their latest technology and supreme robots to the show. Experts from the China’s robotics sector and their equals from all over the world discuss about the current market scenarios, future product developments and explain their technological successes in various application industries. This event creates a platform of knowledge transfer and interactions for participating specialists and visitors. Increasing German presence For a long time now, industrial trade fairs have become a part of Germany’s industry culture. This trend has been catching up with rest of the world as well, but for Germans, these international trade fairs are one of the reasons for their consistent success. So when a chance to exhibit in one of world’s largest market arrives, it is obvious that German companies take the opportunity to display their state of the art technologies and innovative products to the international trade visitors from all over the world. At the Industrial Automation Show - Shanghai, Germany ranks second, just behind China, in number of exhibitors in all the product categories. For visitors it provides a perfect chance to gain insight and technical know-how of the Germany’s expertise in engineering. Industry sectors driving China’s automation growth For China’s Industrial Automation sector an average annual growth of around 15 % is expected until 2020. In other words, the market volume is expected to almost double within the next five years. While on the subject of growth prospects for the industrial automation sector, let’s take a brief overview of which industry sector offers what kind of growth potential. Industries such as mining, metallurgy and construction materials offer a relatively low to medium growth; say roughly below 4 to 5 % annually. In the recent years, China’s had invested heavily in the metals and mining industry sector, as a result there came a point where the supply was more than its demand. This scenario led to a sharp correction in the prices of metal commodities worldwide. Despite the demand for these materials being strong, the commodity prices are still staying low; therefore affecting the revenues of this industry sector, which in turn affects the ability of the companies to invest in automation systems and equipment. For process automation, the chemical, pharmaceuticals, petrochemicals and electric energy represent a huge market size and also a high growth potential; approximately 10 % or more. In the recent years, China’s internal consumption in these sectors has been increasing rapidly. Thus, good earnings, stable demand in the domestic and international market and the rising labour prices put this industry sector in a comfortable position to invest more in automation. For Factory automation, the wind energy sector and pharmaceuticals in particular are seen as major growth drivers, with more than 15 % annual growth potentials. Though the growth numbers are very high, the overall market size of these sectors is relatively small. The most significant of all the industries, are definitely the electronics, automotive and heavy machinery industry sectors. They represent the largest market for industrial automation products and systems; and with increasing demand for all electronic products and automobiles, these industry sectors are well positioned more than anyone else to focus more on automation systems in short as well as long term. For Asia’s engineering experts and the management teams representing their businesses, the Industrial Automation Shanghai is definitely the must attend event, as it provides the visitors and exhibitors to find new products, suppliers, distributors and clients. Shanghai proves to be an excellent location to interact with the global industrial community and share knowledge, to forge new business associations and create stronger networks. Photograph: teaser fotolia www.industrial-automation-show.com Your Global Automation Partner All in full view! The Cabinet Guard The IMX12-CCM in its 12.5 mm DIN rail housing monitors the degree of protection and the environment variables in cabinets and protective housings After simple teaching on the spot, the device reports incorrectly closed doors as well as excesses of temperature and indoor humidity Condition monitoring, easy to install and retrofittable, thanks to intrinsically safe 2-wire transducer supply-interface, even in the Ex-area AUTOMATION TECHNOLOGIES www.turck.com/ccm 5/2016